Why Sun Protection Matters Every Single Day (O COSMEDICS X Solbari)

Every year, National Skin Cancer Action Week (17th – 23rd November) serves as a powerful reminder of the responsibility we all share in protecting our skin from the damaging effects of UV exposure. It’s more than a campaign; it’s a collective call to action to prioritise education, early detection and prevention.

In a country with one of the highest rates of skin cancer in the world, this awareness week is deeply personal to both Founder & CEO of Australia’s leading cosmedical skincare brand O COSMEDICS, Maria Enna-Cocciolone and Founder & CEO of award-winning Australian specialised UPF 50+ sun protection brand Solbari, Johanna Young.

With research showing that approximately 95% of skin cancers are preventable, both O COSMEDICS and Solbari are driven by a shared purpose - empowering Australians to take proactive, informed steps in protecting their skin.

O COSMEDICS spotlights sun protection through education, teaching that SPF is not a seasonal product, but rather a critical daily step. Meanwhile, Solbari brings physical protection to life through UPF 50+ rated clothing, sun hats and accessories that provide a reliable, wearable layer of defence. 

Together, both brands create a holistic ecosystem of protection, combining the strength of topical and physical barriers with ongoing public education.

Despite decades of public health campaigns, misconceptions about sun safety persist. Both founders agree that education is the key to change.

Maria explains “We still hear people say they only need SPF when it’s sunny or that a higher SPF means they can stay out longer. Others believe that darker skin tones or children don’t need protection, which is simply not true.”

Johanna adds “Sun protection isn’t just for summer or the beach. UV rays are present all year round, even on cloudy days or during your morning commute and sunscreen alone isn’t enough - it’s about layering your protection with shade, clothing, hats and mindful habits.”

This multi-layered approach - known as Slip, Slop, Slap, Seek, Slide remains one of the most effective ways to reduce skin cancer risk.

In 2023, approximately 2,105 Australians lost their lives to skin cancer, including melanoma and non-melanoma types. These aren’t just numbers. They represent preventable loss.

Whether through the perfect SPF or a UPF 50+ sun hat, both brands share one goal - to make daily protection second nature.

Together, O COSMEDICS and Solbari are committed to shifting the conversation from damage and repair to prevention and protection. Because every small choice: applying sunscreen before your morning walk, reaching for your hat, choosing a long-sleeved shirt, contributes to a lifetime of healthier, stronger skin.

Your future skin will thank you!